Media Corner

Lizol Large Pack Now Available 
New Large Pack offers convenient packaging and price advantage
 
New Delhi, 20th September 2006 


Lizol, India's leading All Purpose Cleaner brand, has introduced 975 ml pack at Rs. 85 in the Indian market. Lizol "3-in-1" All Purpose Cleaner which stands for 99.9% germ kill, until recently was available in 500ml and 200ml. With the launch of larger pack, Lizol consumers will be able to enjoy convenient packaging and price advantage versus the smaller pack. Lizol large pack is available in all the three fragrances - Pine, Citrus and Floral. It also has a convenient handle.
 

Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser India Ltd, said "Lizol has been trusted by consumers in India over the years to help provide not only clean but also germfree homes. With the launch of large packs for Lizol 3-in-1 range, we want to reward our loyal consumers by giving them greater value on their purchase."

 

Lizol has been in the Indian market since 1997 and is a gold standard in disinfection. Lizol launched its Fragrance range - Floral and Citrus in May 2005, which saw its market share growing significantly. In July 2006, it revamped its entire range and launched Lizol "3-in-1" Disinfectant Surface Cleaner, which gives triple benefits of - 99.9% germ kill, removing toughest stains and great fragrance.

 

About Lizol and Reckitt Benckiser:

Lizol is a brand of Reckitt Benckiser. In India, Lizol is the market leader in All Purpose Cleaner at 34% (value market share)* and growing at annualized rate of more than 60%.

Internationally, Lizol (spelt as Lysol) is the No.1 disinfectant brand in U.S, with over 50% households using Lysol products. Families have trusted the brand to help keep their homes healthy for over 100 years. Hospitals across the U.S also trust the brand to satisfy their cleaning and disinfecting needs.
Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman of India Ltd has many brands in India, namely - Dettol, Harpic, Mortein, Lizol, Colin, Disprin, Veet, Cherry Blossom, Robin Blue, Brasso, Mansion and others. It has major presence in home and personal care, surface care, fabric care, pest control and medicine. The company is present in 180 countries all across the world and is No.1 in Household Cleaning Category. As seen across segments, Reckitt Benckiser brands are either number 1 or 2 in market share, in all the segments it is present in.
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Yasser Alvi / Shaila Shrivastav 
Integral PR Services Pvt. Ltd. 
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