Media Corner

Lizol is now endorsed by Indian Medical Association 

Only cleaning isn't enough - Indian Medical Association endorses Germ Clean
 
New Delhi 23rd March 2007 


Did you know that a floor cleaned with an ordinary floor Cleaner can harbor same number of germs as does your toilet seat?


Cleaning your household surfaces with ordinary cleaners like Phenyls does not guarantee complete germ kill. Medical Professionals recommend a disinfectant surface cleaner being used with mopping water for effective Germ kill and cleanliness, more so if there are small babies / kids in the family. Lizol, India's No.1 Disinfectant Surface Cleaner*, has been endorsed by Indian Medical Association (IMA). It is the only disinfectant in India to get this endorsement.
 
Lizol has stood for the gold standard in disinfection by providing 99.9% germ kill. Speaking on IMA's endorsement for Lizol, Dr.Dharam Prakash, Joint Secretary of IMA (BM to verify this name and quote from IMA) said "IMA has been working to educate the consumer on good hygiene practices. Through our partnership with Lizol, we look forward to promoting public health through good household cleaning practices."
 
Speaking on IMA's endorsement, Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser (India) Ltd said, "Reckitt Benckiser is a global leader in surface cleaning and we have maintained this leadership through constant innovation and quality products. The endorsement by Indian Medical Association and healthcare professionals is a recognition of Lizol being best-in-class, modern and scientific product."
 
Undoubtedly conventional methods of household cleaning are not enough when it comes to germ free homes. To answer some common questions - 
Why should I bother about germs? My home is clean! 

A known fact is that germs are dangerous for humans as they can cause infections and ill health. Therefore it is extremely important to understand that visibly clean surfaces do not mean germ free surfaces. Also important to know is the right way to eliminate these germs for a healthy family.

Where do germs live? 

Each room in the house is susceptible to germs and your family can easily spread germs throughout the house without realizing it. In general, germs love all surfaces that are damp, moist or have a tendency to be dirty. Some of the most common surfaces where germs pose a problem are Floors, Kitchen surfaces, Door Knobs, Telephones, TV Remote, Baby Toys etc. Two rooms with the most germs are Kitchen and Bathroom.
 
Is my liquid cleaner/phenyl efficient for germ-kill?

Cleaning your household surfaces with ordinary cleaners like Phenyls does not guarantee complete germ kill. Infact think of germs as small invisible colonies of dirt. Ordinary cleaners or mopping with water can actually help spreading the germs even more rather than control them. This happens as mopping can break these colonies into smaller ones and spread them on the entire floor.
 
   
  How do I go about banishing those Germs? 

Undoubtedly conventional methods of household cleaning are not enough when it comes to germ free homes. Medical Professionals recommend a disinfectant be added to your mopping water for effective Germ kill and cleanliness, more so if there are small babies / kids in the family. Lizol, India's No.1 Disinfectant Surface Cleaner*, has been endorsed by Indian Medical Association (IMA). Consumers have continually reposed their trust in this brand when it comes to health and well being of their families.
 
   
  Why has Indian Medical Association recommended only Lizol for household cleaning and disinfection?

Globally and in India, Lizol has stood for the gold standard in disinfection by providing 99.9% germ kill. Lizol is the no.1 disinfectant brand in USA. Families in USA have trusted the brand to keep their homes healthy for over 100 years. Hospitals across USA also trust the brand to satisfy their cleaning and disinfecting needs.
 
   
  Expect More from your Disinfectant Surface Cleaner 

With new technology available you should be expecting more from your cleaners. Some promise cleanliness but no germ kill. Others promise germ kill but fall short of desired disinfection level. Cleaners like Phenyl also bring in a strong odor that creates a heavy smell in the entire house. By using Lizol 3in1 you can expect best of everything. 

Lizol 3in1 contains most effective germ killing and cleaning ingredients in a formulation that is safe for all household surfaces. It is the only surface cleaner endorsed by Indian Medical Association. Just add a cupful to your daily mop bucket and you get Lizol 3in1's three powerful benefits:
  • Kills 99.9% germs in less than a minute and kills 10 times more germs than phenyl
  • Cleans tough stains
  • Your home smells good - available in three fragrances: Pine, Citrus and Floral.
Germ free home is a prerequisite for you and your families' health and wellbeing. Lizol 3in1, rightly backed by Indian Medical Association is the brand that you can trust to keep your family healthy and smiling.

*31.7% February 2007, All Purpose Cleaner, All India Market Share (AC Nielson)
 
   
  About Lizol and Reckitt Benckiser:
  Lizol is manufactured by Reckitt Benckiser. Lizol is the no.1 disinfectant brand in U.S, with majority of the households using Lizol products. Families have trusted the brand to help keep their homes healthy for over 100 years. Hospitals across the U.S also trust the brand to satisfy their cleaning and disinfecting needs.
 
  Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman of India Ltd has many brands in India, namely - Dettol, Harpic, Mortein, Lizol, Colin, Disprin, Veet, Cherry Blossom, Robin Blue, Brasso, Mansion and others. It has major presence in home and personal care, surface care, fabric care, pest control and medicine. The company is present in 180 countries all across the world and is No.1 in Household Cleaning Category. As seen across segments, Reckitt Benckiser brands are either number 1 or 2 in market share, in all the segments it is present in.
   
  About Indian Medical Association

Indian Medical Association is the only representative, national voluntary organization of Doctors of Modern Scientific System of Medicine, which looks after the interest of doctors as well as the well being of the community at large. I.M.A. is a well established organization with its Headquarters at Delhi and State / Territories. Branches in 23 States and 9 Union Territories. It has over 1,78,000 doctors as its members through over 1700 local branches spread all over the country.
   
  For further details please contact: 
Yasser Alvi / Shaila Shrivastav 
Integral PR Services Pvt. Ltd. 
Mobile: 41680681/ 9818047457 / 9891449225
Email: yasser@integralpr.com, shaila@integralpr.com