Media Corner

New Lizol with '3 in 1 Protection'

Unique formulation which removes the toughest stainsKills 99.9% germs in 60 secondsCleans tough stainsGives fragrance choice -Pine, Citrus or FloralDistinctive new advertising campaign around - "Soch ya Sach"
New Delhi, 24th July 2006

Lizol, world's No. 1 Disinfectant Floor Cleaner has revamped its entire range in India. The new Lizol called 'Lizol 3in1 Protection' has unique formulation for removing the toughest stains, provides 99.9% germ kill and also gives fragrant homes. Talk about triple bonuses! Priced at Rs. 48 for 500ml, Lizol'3in1' disinfectant has new international style packaging. It comes in translucent bottles with pink and yellow colored liquids for Lizol Floral and Citrus respectively.

Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser India Ltd says, "We are constantly innovating to bring unique solutions in surface disinfection and cleaning to the consumer. Last year, we had launched two new fragrances for Lizol, to give consumers more choice - based on their individual preference. This led to fantastic growth for the brand and it became the number one brand in all purpose cleaner market."


He further added, "The all new Lizol '3-in1' is a result of extensive research. Consumers now get all the three most significant attributes that they need in an all purpose cleaner i.e cleaning, germ kill and fragrance in one product. Hence the new branding Lizol 3 in 1".
Lizol comes out with an 'eye-opener' advertising campaign, which drives home the difference between "belief" and "truth" to the consumer. The campaign which is called "Soch ya Sach" talks about the consumer belief (soch)that cleaning the house with ordinary cleaners eliminates all germs, while in reality the truth (sach) is that even after cleaning with ordinary cleaners, millions of germs are left behind. Lizol on the other hand with its unique formulation kills 10 times more bacteria than phenyls.


Lizol has been in the Indian market since 1997 and has stood as the gold standard in disinfection. Lizol launched its Fragrance range - Floral and Citrus in May 2005, which saw its market share growing dramatically. Lizol is currently the market leader in All Purpose Cleaner market at 35.2% value market share and growing at annualized rate of more than 60%.
About Lizol and Reckitt Benckiser:
Lizol is manufactured by Reckitt Benckiser. Lizol is the no.1 disinfectant brand in U.S, with majority of the households using Lizol products. Families have trusted the brand to help keep their homes healthy for over 100 years. Hospitals across the U.S also trust the brand to satisfy their cleaning and disinfecting needs.
  Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman of India Ltd has many brands in India, namely - Dettol, Harpic, Mortein, Lizol, Colin, Disprin, Veet, Cherry Blossom, Robin Blue, Brasso, Mansion and others. It has major presence in home and personal care, surface care, fabric care, pest control and medicine. The company is present in 180 countries all across the world and is No.1 in Household Cleaning Category. As seen across segments, Reckitt Benckiser brands are either number 1 or 2 in market share, in all the segments it is present in.
For further details please contact: 
Yasser Alvi / Shaila Shrivastav 
Integral PR Services Pvt. Ltd. 
Mobile: 41680681/ 9818047457 / 9891449225